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How to Sell Cosmetic Dentistry

Invisalign_Wall_Art

Wall Art is PT03190. Find it at smartpractice.com/dental.

It’s no secret that the cosmetic dentistry industry is booming. A Hollywood Smile has been a hot commodity for years, and the more aware the public is as to where and how they can achieve it—the more savvy you need to be about how to sell it. Your patients, and your bottom line, will thank you when you apply these top cosmetic dentistry marketing tips.

Know your “who.”
According to the American Academy of Cosmetic Dentistry, the patients most likely to seek a cosmetic dental procedure are females between the ages of 31 – 50. Do some research in your area to see where they’re going both online and in person so you can advertise in the right places.

Prime your office for better sales.
Combining exceptional patient care wit...

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National Diabetes Month: Take charge of your health!

National_Diabetes_Month

Detect. Treat. Prevent. 

November is National Diabetes Month. Use it as an opportunity to take charge of your health!

Did you know that a routine dental checkup can be used to detect diabetes? In fact, your dentist can uncover numerous diseases that affect your overall health early enough to nip in the bud, before major complications happen.

People with diabetes are especially vulnerable to oral-systemic health concerns like gum disease, kidney disease and even stroke. In fact, gum disease is the most common problem among diabetics.


Healthy gums keep chronic disease at bay.

Keeping your gums healthy is a key way to prevent chronic disease. And what better place to do that than your dentist’s office?

According to the Centers for Disease Control and Prevention: “The sooner you find out ...

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Holiday Dental Marketing Tips

dental marketing holiday tipsMake an abundant holiday season for you and for those who keep you in practice. The dental marketing tips below give some easy, affordable ways to give more and get more during the holidays and beyond. Leverage these tips now as you meet with your staff to plan your holiday marketing campaign.

Promote Your Most Valuable Products and Services

New and improved technology? Discounted whitening? DentistryIQ advises to be sure to define the products and services that are most important for your office to promote. Add the appropriate seasonal message to go along with each. Consider this example for a newsletter or social media post: “Overdid it on sweets this Halloween? Smile not looking so bright? Take home a FREE whitening kit when you refer a friend or relative to our practice!”

Sneak Giv...

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Build Your Dental Brand with Quality Patient Care

Dental BrandIn this digital age, consumers have greater access to the businesses they choose to support – or not. Business owners in every industry are competing for the attention of the right patrons, and dentists are no exception. So, what distinguishes you in this competitive marketplace? Your dental brand. According to the American Dental Association: “A brand identifies a good or services as distinctive from others—think of the original use of branding as a way for ranchers to identify cattle from various owners.” And the reach of your brand extends further than you might think.

More than a compelling logo or marketing visuals, Practice Builders claims that traits like bedside manner, reputation, and leading edge procedures are key in what makes or breaks a successful dental brand...

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Create More Smiles with Dental Wall Art

Dental_Wall_Art

Want to create more smiles with ease? Hang Dental Wall Art in your hallways, treatment rooms and reception areas. But not just any Dental Wall Art will do. Choose art that showcases the attractive, healthy smiles made possible by advances in dentistry – and most importantly, by you. According to SmartPractice Marketing Coordinator, Heather Kalish: “Most patients would like to improve their smiles. Dental Wall Art inspires patients by showing what’s possible in terms of oral health and esthetics, making it easier for them to request a service.”

NEW Wall Art to Maximize Your Impact
With SmartPractice, you can enjoy an expanded selection of Dental Wall Art styles which include canvas, acrylic and brushed metal...

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How Online Reviews Build Your Practice

Online Dental Reviews

Do you know what 88% of consumers use to influence which businesses they choose to support? The answer is online reviews. As a dental practitioner, you can’t afford to miss out on strong, consistent online reviews if you want to build a trustworthy practice. You’ll want to be sure to have a solution tailored to help automate your dental patient reviews and follow the tips below to get even more patient reviews!

Service Comes First

The precedent to any positive online review is excellent service. And should you fall short, admit it gracefully and respond in kind to any negative feedback. When patients know you care about their experience with you, you’re more likely to earn back their trust and patronage.

Ask for Reviews from Satisfied Patients

According to Forbes.com, most consumers ...

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Dental Marketing Tips for an Abundant Holiday Season

dental marketing holidays SmartPracticeMake an abundant holiday season for you and for those who keep you in practice. The marketing tips below give some easy, affordable ways to give more and get more during the holidays and beyond. Leverage these dental marketing tips now as you meet with your staff to plan your holiday marketing campaign.

Promote Your Most Valuable Products and Services

New and improved technology? Discounted whitening? DentistryIQ advises to be sure to define the products and services that are most important for your office to promote. Add the appropriate seasonal message to go along with each. Consider this example for a newsletter or social media post: “Overdid it on sweets this Halloween? Smile not looking so bright? Take home a FREE whitening kit when you refer a friend or relative to our practice!”

Read More