National Postcard Week: Why it Matters for Dentists

During the first week of May, celebrate National Postcard Week by leveraging postcards to grow your practice. Postcards—even in this digital age—are vital practice marketing tools. From patient recall to patient loyalty, referrals to practice announcements and more… If you want to keep your schedule full, there’s really no substitute. Revitalize your postcard protocol in these five key ways.


PC03471 Hashtag Smile Semi-Custom Postcard

1. Boost your recall program.

Keeping track of lapsed patients and who’s due for a visit, when, can be challenging in itself. When you add the complexity of postcard messaging, design, mailing logistics and costs, keeping your postcard recall program up to par can feel overwhelming. With SmartPractice®, you can get expert help choosing the right recall po...

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How to Leverage a Custom Supply Bag

Build Your Extraordinary Brand and SAVE 20%Custom_Supply_Bags

You use Supply Bags so often, it’s easy to take them for granted. But with the right design and supplies, you can transform them from a throw-away formality to a brand-building, referral-boosting asset your patients will loveand actually use! Custom Supply Bags are the staple of an extraordinary dental brand. And for a limited time, you can get them at a 20% discount from SmartPractice.*

Have a design vision (or parts of one) in mind for your Bag? No idea on how to translate your brand into your ideal Bag? Either way, you can work with our team of dental industry experts to create the right Supply Bag design for your practice at an affordable price...

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Online Reputation Management: Become a 5-Star Practice


How is your practice looking online?

Is your poor online reputation or lack of online reviews costing you patients—and credibility?  Did you know that 88% of consumers use online reviews to influence which businesses they choose to support? As a dental practitioner, you need strong, consistent online reviews if you want to build a trustworthy practice. Patients are searching online for the highest rated practices more than ever before, and if you don’t make the list, you’re missing out on a loyal, growing patient base.

The 5-Star Starter Kit can help you build your online reputation on the most popular review sites, including Google, Yelp, Yahoo and a site of your choice. You’ll also get tools to effectively request online reviews from your patients on a regular basis.

Your onlin...

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Leverage Newsletters for More Loyal Patients and SAVE

Patient loyalty + patient attraction = success

NewslettersIn this hyper-connected world, keeping in touch with patients in a way that’s both consistent and meaningful is vital for your success. Newsletters let you leverage exactly the information patients need to stay engaged and loyal to your practice.

What if you could engage your existing patients in a way that truly added value to their lives?

What if you could grab the attention of prospective patients, too?

Turn your “what if’s” into reality with Newsletters and SAVE 25%* on your first mailing.

Ways Newsletters engage your patients every quarter

Repetition is key when it comes to sending the right messages to patients, and what you communicate in the office isn’t enough to keep patients loyal long term...

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How to Sell Cosmetic Dentistry


Wall Art is PT03190. Find it at smartpractice.com/dental.

It’s no secret that the cosmetic dentistry industry is booming. A Hollywood Smile has been a hot commodity for years, and the more aware the public is as to where and how they can achieve it—the more savvy you need to be about how to sell it. Your patients, and your bottom line, will thank you when you apply these top cosmetic dentistry marketing tips.

Know your “who.”
According to the American Academy of Cosmetic Dentistry, the patients most likely to seek a cosmetic dental procedure are females between the ages of 31 – 50. Do some research in your area to see where they’re going both online and in person so you can advertise in the right places.

Prime your office for better sales.
Combining exceptional patient care wit...

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National Diabetes Month: Take charge of your health!


Detect. Treat. Prevent. 

November is National Diabetes Month. Use it as an opportunity to take charge of your health!

Did you know that a routine dental checkup can be used to detect diabetes? In fact, your dentist can uncover numerous diseases that affect your overall health early enough to nip in the bud, before major complications happen.

People with diabetes are especially vulnerable to oral-systemic health concerns like gum disease, kidney disease and even stroke. In fact, gum disease is the most common problem among diabetics.

Healthy gums keep chronic disease at bay.

Keeping your gums healthy is a key way to prevent chronic disease. And what better place to do that than your dentist’s office?

According to the Centers for Disease Control and Prevention: “The sooner you find out ...

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Holiday Dental Marketing Tips

dental marketing holiday tipsMake an abundant holiday season for you and for those who keep you in practice. The dental marketing tips below give some easy, affordable ways to give more and get more during the holidays and beyond. Leverage these tips now as you meet with your staff to plan your holiday marketing campaign.

Promote Your Most Valuable Products and Services

New and improved technology? Discounted whitening? DentistryIQ advises to be sure to define the products and services that are most important for your office to promote. Add the appropriate seasonal message to go along with each. Consider this example for a newsletter or social media post: “Overdid it on sweets this Halloween? Smile not looking so bright? Take home a FREE whitening kit when you refer a friend or relative to our practice!”

Sneak Giv...

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