No one ever said marketing is easy. Getting the most out of your marketing spend has always been one of the most important aspects of a successful campaign. This is what makes direct mail marketing an integral part of a dental practice’s new patient acquisition as it is one of the most cost effective solutions. There’s a lot that will go into the planning and execution of your direct mail piece, in this blog we will cover 3 great tips to make sure you have the best foundation possible when it comes time to plan and execute your mailers.
1. Understand Your Audience
Does your practice attract a lot of families? Older patients? Make sure you have a clear understanding of the type of patient that commonly visits your practice...Read More