It’s no secret that the cosmetic dentistry industry is booming. A Hollywood Smile has been a hot commodity for years, and the more aware the public is as to where and how they can achieve it—the more savvy you need to be about how to sell it. Your patients, and your bottom line, will thank you when you apply these top cosmetic dentistry marketing tips.
Know your “who.”
According to the American Academy of Cosmetic Dentistry, the patients most likely to seek a cosmetic dental procedure are females between the ages of 31 – 50. Do some research in your area to see where they’re going both online and in person so you can advertise in the right places.
Prime your office for better sales.
Combining exceptional patient care wit...