Contrary to what you might believe, direct mail marketing hasn’t died with the internet. According to Dentistry IQ: “When done correctly, dental direct mail campaigns can bring an impressive and measurable return on your investment.” So, just how can you get the ROI you want with your direct mail marketing?
Package Your Message in Several Ways.
Think about both the content you send, and the mediums you use to deliver it. The letter is still the most effective way to market, but in a time-pressed world, give your target audience options to scan. Side bar bullet points alongside each letter will keep the most important information front and center. Consider adding a brochure, a giveaway, a recall card, or all three– and you’ll make even more of an impact.
Know What to Repeat.