Get Your Recall Campaign in Gear with Custom

Patient retention is the question. Your recall campaign is the answer. Make it extraordinary with Custom!

Keeping your schedule full is an ongoing challenge—made even more difficult by lapsed and lost patients who leave for reasons outside of your control. In fact, a recent article on DentistryIQ.com claims that dental patient retention is down to about 31%. The good news is, you can turn your retention around with an effective recall campaign! We make it easier for you to get your recall program up-to-par by giving you 25% OFF Custom Recall & Appointment Cards until 7/31/16!*


Why choose Custom?

Simply put, your brand is your identity...

Read More

New Mover Marketing Plans for Practice Growth

More often than not, new residents don’t stop to think that living in a new area means having to find a new dentist. What can you do to position yourself as THE dentist of choice for these prospective patients? Target new movers in your vicinity using the New Mover Marketing Plan that’s right for you.

Why should you target new movers?Left_Nav_Sign_in_page_ad_v2-01-01-01

  • You may lose between 10-17% of your patients each year. Targeting new movers help make up for this loss and keep you growing.
  • When you reach out to residents within 60 days of moving, you’re more than 80 times more likely to convert them into patients.
  • A new mover spends more in their first six months than a typical consumer does in three years. Get them when they’re more likely to invest in your care.

Mailing list + automated monthly New Mover Mar...

Read More

Better Oral Health, One Brochure at a Time

Information + Treatment Compliance = Better Oral Health



Informed patients are compliant patients. And if you aren’t leveraging Brochures to their full potential—your patients could be missing out on the information they need to accept and comply with your treatment plans.

According to a 2014 study by the ADA, 40.2% of adults say they’ll forgo dental care due to cost. What percentage of your patients are opting out of oral health improvements? Help them grasp the value of oral health and the role your care plays in it. Keep your Brochures well-stocked and SAVE 20% on your next order.

Support Effective Case Presentations

Brochures are a wonderful way to supplement face-to-face case presentations...

Read More

National Postcard Week: Why it Matters for Dentists

During the first week of May, celebrate National Postcard Week by leveraging postcards to grow your practice. Postcards—even in this digital age—are vital practice marketing tools. From patient recall to patient loyalty, referrals to practice announcements and more… If you want to keep your schedule full, there’s really no substitute. Revitalize your postcard protocol in these five key ways.


PC03471 Hashtag Smile Semi-Custom Postcard

1. Boost your recall program.

Keeping track of lapsed patients and who’s due for a visit, when, can be challenging in itself. When you add the complexity of postcard messaging, design, mailing logistics and costs, keeping your postcard recall program up to par can feel overwhelming. With SmartPractice®, you can get expert help choosing the right recall po...

Read More

How to Leverage a Custom Supply Bag

Build Your Extraordinary Brand and SAVE 20%Custom_Supply_Bags

You use Supply Bags so often, it’s easy to take them for granted. But with the right design and supplies, you can transform them from a throw-away formality to a brand-building, referral-boosting asset your patients will loveand actually use! Custom Supply Bags are the staple of an extraordinary dental brand. And for a limited time, you can get them at a 20% discount from SmartPractice.*

Have a design vision (or parts of one) in mind for your Bag? No idea on how to translate your brand into your ideal Bag? Either way, you can work with our team of dental industry experts to create the right Supply Bag design for your practice at an affordable price...

Read More

Online Reputation Management: Become a 5-Star Practice


How is your practice looking online?

Is your poor online reputation or lack of online reviews costing you patients—and credibility?  Did you know that 88% of consumers use online reviews to influence which businesses they choose to support? As a dental practitioner, you need strong, consistent online reviews if you want to build a trustworthy practice. Patients are searching online for the highest rated practices more than ever before, and if you don’t make the list, you’re missing out on a loyal, growing patient base.

The 5-Star Starter Kit can help you build your online reputation on the most popular review sites, including Google, Yelp, Yahoo and a site of your choice. You’ll also get tools to effectively request online reviews from your patients on a regular basis.

Your onlin...

Read More

Leverage Newsletters for More Loyal Patients and SAVE

Patient loyalty + patient attraction = success

NewslettersIn this hyper-connected world, keeping in touch with patients in a way that’s both consistent and meaningful is vital for your success. Newsletters let you leverage exactly the information patients need to stay engaged and loyal to your practice.

What if you could engage your existing patients in a way that truly added value to their lives?

What if you could grab the attention of prospective patients, too?

Turn your “what if’s” into reality with Newsletters and SAVE 25%* on your first mailing.

Ways Newsletters engage your patients every quarter

Repetition is key when it comes to sending the right messages to patients, and what you communicate in the office isn’t enough to keep patients loyal long term...

Read More