We’ve talked about some dental branding tips previously, but today we want to cover why dental branding is important. Apple. Coca-Cola. Mercedes. Brands known throughout the world. The astounding name awareness their marketers have created didn’t happen overnight. Years of consistent visibility imprinted these brands on us. So much so you can likely picture their logos in your head right now. In fact, some branding is so successful that it becomes ingrained into our culture. Kleenex® is one such example. A brand name that became so popular that consumers largely use Kleenex to describe all facial tissue. So when you think about your practice and how to build it into a growing practice, you need to think about your dental branding.
Why should you brand your dental practice?
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