While moving can mean new opportunities and a wonderful new house, it also means stress and a hectic week or two of planning and coordinating. Often, movers do not stop to think that living in a new area also means having to find a new dentist. It isn’t until after things have settled that a new mover starts the search for dentists, grocery stores and everything else they need. So now what? In marketing terms, new movers are the perfect, high value prospects to target with dental postcards and direct mail since they are receptive to finding a new dentist. It’s up to your practice to reach out to new movers in your area as soon as possible to let them know where your practice is located, what you have to offer and why they should choose you...Read More
Word of mouth and online dental reviews can greatly enhance, or hurt, a practice’s image to potential patients. Generally speaking, people are much more likely to post a negative review then a positive one. So how do you create positive experiences with your patients and utilize this for referrals? This all comes down to creating a “wow” experience— every call, every visit, every team member, every time. These “wow” moments stand out above just regular experiences, and following the three R’s of referrals will take these positive experiences a step further, creating new appointments for your practice.
So what is a “wow” experience? This is something that is unexpected, exceeding your patients’ expectations...Read More
Search engine optimization (SEO) often seems like a daunting task, but when done correctly it can greatly help your site’s visibility. While you might not have the time or money to implement a full SEO strategy, there are some recent changes at Google that can get your website in the best shape possible for organic search. So if you are just creating your dental website or already have one, you’ll want to take this information into account.
With Google’s recent updates a greater emphasis has been placed on having answers to questions. While this may seem like a complicated subject, what it ultimately means is that a rise in mobile phone use and voice searches has led to searches like “where’s the nearest dentist” as opposed to “dentist Salt Lake City downtown”...Read More
One of the best and most cost effective ways to grow a practice is fully utilizing your existing client base through dental recall. A lot of offices focus on external dental practice marketing to find new patients, while ignoring the benefits from a balanced and well-managed dental recall plan.
Being careful with whom you are communicating and how is paramount. In order to execute a successful dental recall and continuing care program, you have to make it a routine task. Better yet, automate the process with dental marketing software. Although recall is the most effective way to grow your practice, it is often times one of the most underutilized and misunderstood dental marketing activities...Read More
When we think of dental social media we often don’t think of Twitter, there might be a good reason for that. While Twitter is planning on filing an IPO with the goal of raising upwards of $1 billion dollars, it still lacks the customer base as some of its other social media rivals. In documents filed related to the IPO we learn Twitters base of customers is about 218 million monthly active users. That’s significantly smaller than Facebook’s 1.1 billion or even Google+, which has 500 million registered users, although active Google+ is a story for another post.
Analysts report that the reason behind Twitter’s smaller numbers is because Twitter is a harder nut to crack. So, today’s post is aimed right at you, the few who have yet to sign up for Twitter because it may seem hard...Read More
When you think about Halloween you think of costumes, trick-or-treating, and getting candy. Most people don’t think about how eating massive amounts of candy can wreak havoc on your teeth, either by causing decay or by breaking your tooth on a jawbreaker. In the dental office we know what all those sugary treats can do to peoples’ teeth. It’s up to us as dental professionals to get the word out to our patients about how not to over-indulge this time of year and about how to prevent tooth decay from candy and other sugary foods.
I’m not saying to cut out candy entirely. I mean we are only human and it is Halloween. I’m just proposing we stress limiting the sugar intake...Read More
As many of you now know there have been some recent changes to HIPAA’s Privacy Rule for dental offices. Some of the HIPAA Amendments will directly affect what you have already done to comply with the HIPAA Privacy and Security Rule. Important to note that these rules and regulations are now in effect and you must be in compliance with them.