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Dental Marketing Tips for an Abundant Holiday Season

dental marketing holidays SmartPracticeMake an abundant holiday season for you and for those who keep you in practice. The marketing tips below give some easy, affordable ways to give more and get more during the holidays and beyond. Leverage these dental marketing tips now as you meet with your staff to plan your holiday marketing campaign.

Promote Your Most Valuable Products and Services

New and improved technology? Discounted whitening? DentistryIQ advises to be sure to define the products and services that are most important for your office to promote. Add the appropriate seasonal message to go along with each. Consider this example for a newsletter or social media post: “Overdid it on sweets this Halloween? Smile not looking so bright? Take home a FREE whitening kit when you refer a friend or relative to our practice!”

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This Halloween, Make Cavities Run for Their Lives

Cavity_Zombie_Dental_Halloween_Campaign

Who would’ve guessed that the undead could actually make cavities run for their lives? Shows like “Walking Dead” have made zombies a pop culture phenomenon, and we’ll show you how to use this to your advantage with the Cavity Zombie Halloween Campaign. Prevent cavities and promote patient loyalty – while having FUN.

Download Your FREE Cavity Zombie Coloring Sheet

Download free copies of the Cavity Zombie Coloring Sheet to reward patients and keep the importance of preventing cavities top-of-mind. Consider organizing a patient coloring contest, where you exchange their completed sheets for fun, functional giveaways like Glow in the Dark Toothbrushes, Glow in the Dark Cap Lip Balm, or Silver Reflective Tote Bags.

Incorporate Fresh Dental-Themed Halloween Cards and Bags

What better...

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Create Loyal, Referring Patients

happy-referring-patientsIn this digital age, consumers have greater access to the businesses they choose to support – or not. Business owners in every industry are competing for the attention of the right patrons, and dentists are no exception. So, what distinguishes you in this competitive marketplace? Your brand. According to the American Dental Association: “A brand identifies a good or services as distinctive from others—think of the original use of branding as a way for ranchers to identify cattle from various owners.” And the reach of your brand extends further than you might think.

More than a compelling logo or marketing visuals, Practice Builders claims that traits like bedside manner, reputation, and leading edge procedures are key in what makes or breaks a successful dental brand...

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How Active Should Your Social Media Accounts Be?

smartpractice social mediaSocial media gives your office a great way to interact with and engage your patients. When your dental office is online and live, there’s a fine line about the activity of your account that should be kept in mind. Knowing where that line is will prevent you from being ignored, overlooked, or simply obnoxious. 

Not Too Much

Are your blogs, tweets or Facebook posts blowing up everyone’s news feeds? Are they so long that it takes people 10 minutes just to sit down and read the entire thing? Short and sweet is one of the best rules of thumb to follow. Give your prospective patients just enough information that they have what they need, but still need to come into your office or call the receptionists for the answers that they are looking for.

Similarly, don’t post everything back to back...

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Just How Important is Your Logo?

Dental logo Design by SmartPracticeIn an increasingly visual world, your dental logo is the signature of your brand. Logos make a first and lasting impression to prospective patients. Consider the logos for major global brands like Nike and Coca-Cola. Their logos evoke an immediate emotional response and brand identity for millions, many of whom are loyal consumers. The power of brands like these goes to show that instant logo recognition correlates with enduring brand loyalty. And while we can’t guarantee that your dental office will be a household name from Kansas to Dubai, we can guarantee that the right design will turn heads and help create even more awareness.

According to an intensive study by Dr...

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Direct Mail Dental Marketing: Strategies that Work

SmartPractice-direct-mail-marketingContrary to what you might believe, direct mail marketing hasn’t died with the internet. According to Dentistry IQ: “When done correctly, dental direct mail campaigns can bring an impressive and measurable return on your investment.” So, just how can you get the ROI you want with your direct mail marketing?

Package Your Message in Several Ways.

Think about both the content you send, and the mediums you use to deliver it. The letter is still the most effective way to market, but in a time-pressed world, give your target audience options to scan.  Side bar bullet points alongside each letter will keep the most important information front and center. Consider adding a brochure, a giveaway, a recall card, or all three– and you’ll make even more of an impact.

Know What to Repeat.

Busi...

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Engaging Your Patients: Social Media and Dentistry

SmartPractice Dental Facebook Pro SolutionsHow can you keep your patients up to date on news from your dental practice without being completely looked over? Staying in the front of your patient’s minds will help spark a reminder the next time they’re experiencing some type of dental complication or have a friend looking for a local dentist.

Getting Your Patient’s Attention

Heard of Facebook? It seems like everyone, including your patients, are on social media these days. Having a social media presence for your practice could be a great way to show your patients how you and your staff are on a personal level and present great new opportunities to run contests or gather referrals...

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