A One and Done is a patient who comes in for a visit but does not schedule a follow-up appointment. With dental marketing focusing so much on getting new patients, often the importance of retaining current patients gets pushed aside. Consistently relying on new patients to fill chairs is not enough. New patients help push your practice to new levels of growth, but scheduling a One and Done won’t help you keep up with attrition or build the patient loyalty essential for sustainability.
You hopefully have a handle on the average cost of your new patient acquisition. Whether that cost is $50 or $400, the key to practice profitability is keeping that patient and seeing that patient at least twice a year for the next ten years or more.
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