New Patient Marketing Tips: What Patients Fear Most

SmartPractice-Dental-Blog-New-Patient-MarketingAvoidance. Procrastination. These are telltale signs of dental fear. Without understanding the reasons behind a patient’s reluctance to schedule an appointment, you cannot address the issue(s) and practice growth is hindered. With this in mind, SmartPractice recently held a focus group of insured individuals who have not visited a dentist in two years. We explored the reasons behind their avoidance and based on what we learned, offer expert advice on how you can overcome these issues in your practice.


Cost was the leading cause (50%) listed for a patient’s hesitation to visit the dentist. Participants understood the value of offers like a free consultation, but often did not make the connection that their benefit plan also provided free consultations...

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WOW Your Patients – The Key to More Dental Referrals

Did you know new patients are the best source of referrals? In most cases, new patients have friends and family that have never heard of your practice. They are also more likely to talk about how they recently changed dentists, especially if they’ve had a “wow”experience. It’s up to you to make referring family and friends trouble-free. Give patients the right tools to capture these leads for you. Then your team can convert them into new patients, who will then refer their family and friends and so on, creating what’s known as the infinite referral cycle.

Start by asking current patients to refer friends, family and coworkers...

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Summer Dental Promotional Products That Sizzle

Cool Dental Promotional Items to Create a Tear-Free Zone

Ah, summertime. Days packed with anxious parents dragging in boys and girls who want absolutely nothing to do with you are upon us. The tantrums. The crying. The headaches.

The remedy
The dental marketing experts at SmartPractice can help you squash the tantrums and hush the crying with cool dental promotional products especially for pediatrics. Dental toys can make you a hero. Hand out the right giveaways and you can transform a child’s negative perception of the dentist office into a positive one. Don’t underestimate the value of promotional items and toys. They help you build trust by creating smiles and relief...

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How to Give Your Patients a ‘WOW’ Experience


Word of mouth and online reviews generally skew to the extremes. People either love and rave about a business or share a terrible experience and tear a business apart.  Having an average experience doesn’t typically prompt people to talk about a business or write a review. So, how do you motivate your patients to share their positive experiences? You need to create a “wow” experience — every call, every visit, every team member, every time. Combine consistent “wow” experiences with the three Rs of referrals and your practice will be growing by leaps and bounds.

What’s a “wow” experience? An interaction that is unexpected, exceeds your patients’ expectations and ultimately raises the bar for service and treatment...

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Direct Mail: Dental Postcards for New Patients

While moving can mean new opportunities and a wonderful new house, it also means stress and a hectic week or two of planning and coordinating.  Often, movers do not stop to think that living in a new area also means having to find a new dentist.  It isn’t until after things have settled that a new mover starts the search for dentists, grocery stores and everything else they need.  So now what?  In marketing terms, new movers are the perfect, high value prospects to target with dental postcards and direct mail since they are receptive to finding a new dentist.  It’s up to your practice to reach out to new movers in your area as soon as possible to let them know where your practice is located, what you have to offer and why they should choose you...

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Dental Reviews: Growing Your Practice

Dental Reviews & ReferralsWord of mouth and online dental reviews can greatly enhance, or hurt, a practice’s image to potential patients. Generally speaking, people are much more likely to post a negative review then a positive one.  So how do you create positive experiences with your patients and utilize this for referrals? This all comes down to creating a “wow” experience— every call, every visit, every team member, every time. These “wow” moments stand out above just regular experiences, and following the three  R’s of referrals will take these positive experiences a step further, creating new appointments for your practice.

So what is a “wow” experience? This is something that is unexpected, exceeding your patients’ expectations...

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Dental Marketing: SEO Tips


Search engine optimization (SEO) often seems like a daunting task, but when done correctly it can greatly help your site’s visibility.  While you might not have the time or money to implement a full SEO strategy, there are some recent changes at Google that can get your website in the best shape possible for organic search. So if you are just creating your dental website or already have one, you’ll want to take this information into account.

Local Search

With Google’s recent updates a greater emphasis has been placed on having answers to questions.  While this may seem like a complicated subject, what it ultimately means is that a rise in mobile phone use and voice searches has led to searches like “where’s the nearest dentist” as opposed to “dentist Salt Lake City downtown”...

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