Social media gives your office a great way to interact with and engage your patients. When your dental office is online and live, there’s a fine line about the activity of your account that should be kept in mind. Knowing where that line is will prevent you from being ignored, overlooked, or simply obnoxious.
Not Too Much
Are your blogs, tweets or Facebook posts blowing up everyone’s news feeds? Are they so long that it takes people 10 minutes just to sit down and read the entire thing? Short and sweet is one of the best rules of thumb to follow. Give your prospective patients just enough information that they have what they need, but still need to come into your office or call the receptionists for the answers that they are looking for.
Similarly, don’t post everything back to back...Read More