By now every dental office knows patient loyalty is important. Patient Loyalty leads to wonderful patient experiences, more referrals, and continual business. Despite this, many offices need a little help with ideas on how to increase patient loyalty. These 10 ideas are just the tip of the iceberg, but they are a great starting point to help your office increase its patient loyalty. Have another idea? Please feel free to share it with us in the comments!

1. Always Over Deliver
Creating a WOW experience for your patients is the first and perhaps the most critical step in gaining patient loyalty and referrals. Think of the last time you left a product review, or a review of a restaurant was it positive of negative...

SmartPractice is happen to announced that our partner, PracticeMojo, recently announced a new feature that enables customers to text their patients on demand. Text on demand allows dental offices to fill costly gaps in their schedule as well as stay connected with their patients, all at the click of a button.

After much feedback from our customers we are very proud to release text on demand to our customers. We believe text on demand as well as many other new features we’re currently working on will only further help dental practices fill their schedule and increase production

Dental Marketing with Text on Demand

Your modern dental office faces many challenges day in and day out. Holes in your schedule can cost you more than just the missed appointment itself...

As you start to “floss” your patients files take note of the amount of emails and cell phone numbers you have on file. How are you using this valuable information? Sending emails and text messages to patients has grown rapidly in the past few years due to the low cost and efficiencies in converting patients into appointments. However, on average, dental practices are missing more than half of their patients’ emails and cell phone numbers. Gathering this important information and updating patients’ files is the first step.

•Deactivate or archive patients who moved.
•Ask patients for their email and cell phone number.
•Ask how new patients heard about your dental practice.
•Run a report from software showing who is active with no recent recare.
•Run a report with last visit ...

Since 2002, SmartPractice and SmartScrubs have held a golf tournament annually to raise funds for charitable organizations in Phoenix and surrounding communities. A partnership was developed with Arizona Dental Foundation’s (AzDF) Give Kids a Smile® project in 2006. As a component society of the American Dental Association (ADA), the AzDF organizes Give Kids A Smile Days at local schools to provide dental educations and cleanings for hundreds of children in a single day.

This years event took place on April 19th at the beautiful McCormick Ranch Golf Club. Thanks to our sponsors, participants and volunteers the 2013 Smart Scramble Charity golf tournament raised $30,000 for the Give Kids a Smile® project.

Support from sponsors in the dental, health care, corporate and local businesses ma...

Helpful guidelines to Refresh your Dental Website

Which web page on your dental website do you think is the most popular? “Meet the Doctor” beats all other pages hands down. In a potential patient’s eyes, who you are is more important than what you do. Getting to know the doctor, who they are and where they’re from, can help ease the anxiety associated with
choosing a new dentist. Go to your website and read your Meet the Doctor page. Is it vague? Lacking in personal content? Is there a current photo? Time to “spring clean” your website and update your Meet the Doctor page.

Lead With Family, Community Events, Military Service, Or Your Heritage.

A well-written bio can be the difference between getting a new patient and having them choose another dentist...

Why Facebook is a critical part of dental marketing?

A share or a “like” is a referral. When one of your patients shares or “likes” your photo, status update or promotion, all of their friends get an update in their news feed. This is free advertising from your current patients. Your only job? Create content worth sharing.

Timeline Cover Photo

A Facebook Timeline cover photo is a large horizontal image that appears striped across the top of each user’s profile page. In most cases it will be the first thing a patient will see when they come to
your page. If you are lacking a Timeline cover photo or haven’t updated your image in a while spring cleaning is the perfect time. Your Timeline cover photo is meant to make a visual statement about your
practice quickly and effectively.

Wha...

Does your dental marketing plan include a ‘Spring Cleaning’ plan? It should! Spring time is the perfect time to reach deep into your patient file to reactivate lapsed patients, identify inactive patients and find sources of hidden revenue. In part 1 of this series we’ll talk about Lists, Cards & effective messages to gain interest, market, and convert lapsed or inactive patients.

The SmartPractice Dental Practice Marketing Spring Guide is the complete guide to successful dental marketing with sections dedicated to patient promotions, local events, updating your office, spring cleaning your online profiles, tracking performance, as well as insider only offers. This week we are going to focus on best practices to ensure maximum response rates! Let’s get started!

Goals of a Dental Marketing...