In this digital age, consumers have greater access to the businesses they choose to support – or not. Business owners in every industry are competing for the attention of the right patrons, and dentists are no exception. So, what distinguishes you in this competitive marketplace? Your brand. According to the American Dental Association: “A brand identifies a good or services as distinctive from others—think of the original use of branding as a way for ranchers to identify cattle from various owners.” And the reach of your brand extends further than you might think.
More than a compelling logo or marketing visuals, Practice Builders claims that traits like bedside manner, reputation, and leading edge procedures are key in what makes or breaks a successful dental brand...Read More