Oftentimes a brand evolves from an ability to solve a particular problem or fulfill a specific need as in the case of Gentle Dentistry, Petco and Lyft, an app that connects people who need rides with people who have cars. A competitive advantage may also help shape a brand. For example, Dental Solutions for Seniors. Successful branding depends on your understanding of the needs of your customers and prospects, and your ability to convey that your brand should be chosen over the competition to satisfy those needs.
The Foundation of Dental Branding
A logo is more than a clever design or a cool font; it is the foundation of a brand. People will often recognize your practice by your logo rather than your name so it should be clear and versatile...Read More