Make an abundant holiday season for you and for those who keep you in practice. The marketing tips below give some easy, affordable ways to give more and get more during the holidays and beyond. Leverage these dental marketing tips now as you meet with your staff to plan your holiday marketing campaign.
Promote Your Most Valuable Products and Services
New and improved technology? Discounted whitening? DentistryIQ advises to be sure to define the products and services that are most important for your office to promote. Add the appropriate seasonal message to go along with each. Consider this example for a newsletter or social media post: “Overdid it on sweets this Halloween? Smile not looking so bright? Take home a FREE whitening kit when you refer a friend or relative to our practice!”
Sneak Giveaways into Your Holiday Festivities
It’s the season of giving, so give generously. Putting up a holiday tree this year? Consider weaving coupons and business cards into the branches, and putting attractive Supply Bags or baskets of giveaways beneath the tree for patients to enjoy. Also consider gifts that give back. The Pinterest page, Gifts to Change the World, gives a range of options to buy for charitable causes across the world— like Dental Packs. Consider encouraging patients and staff to contribute as part of a social media giving campaign.
Celebrate Your Patients
Share in your patients’ successes by sharing before and after pictures, acts of service, and other significant life achievements both in your office and on social media. Your patients will appreciate the recognition, and you’ll like getting noticed for extending your attention and care beyond the office. Plus, you enjoy a heartfelt, low cost way to add value to your office and social media. Be sure to get written consent for the triumphs you choose to share.
Having a successful holiday season that will impact the rest of your year is within reach. Start planning your marketing strategy now using the tips above, and contact us for help with all your dental marketing needs. Have some holiday ideas to engage patients? Let us know in the comments!