Do you know what 88% of consumers use to influence which businesses they choose to support? The answer is online reviews. As a dental practitioner, you can’t afford to miss out on strong, consistent online reviews if you want to build a trustworthy practice. You’ll want to be sure to have a solution tailored to help automate your dental patient reviews and follow the tips below to get even more patient reviews!
Service Comes First
The precedent to any positive online review is excellent service. And should you fall short, admit it gracefully and respond in kind to any negative feedback. When patients know you care about their experience with you, you’re more likely to earn back their trust and patronage.
Ask for Reviews from Satisfied Patients
According to Forbes.com, most consumers won’t leave positive reviews on their own– even when they’re satisfied. Receiving glowing feedback in the office or anywhere else is a good opportunity to request that your patients put their praise in writing online. To make it easy, send links to appropriate review sites, like Yelp, CitySearch, and HealthGrades. Yelp even offers a FREE downloadable “Find Us on Yelp” banner to use for your website or office.
Incentivize Where Appropriate
First of all, you should never incentivize POSITIVE reviews. But incentivizing reviews in general is a good practice to emphasize in-office for both patients and staff. Consider giving a free whitening kit or a service discount to a random patient who offers you a review. Similar prizes or cash rewards for staff who ask for reviews can also be a standard practice. However, please note that review sites vary in whether they allow you to for ask or incentivize reviews on them.
Showcase Praise for Your Practice
The Business Journals urges: “If you get a positive review, talk about it! … The more you circulate your positive attributes, the greater chance you have at building new… relationships and further developing existing ones.” Your website, social media, and newsletter should all feature positive reviews on a regular basis.