With summer vacations and backyard barbecues in full swing, planning your seasonal dental marketing strategy is probably the furthest thing from your mind. But the truth is, now is the perfect time to tackle your dental patient communications and promotional giveaways for the fall and winter holidays. Not only will you save money with the biggest discounts for ordering early, you won’t have to scramble at the last minute. Plus, many of our most popular designs sell out quickly, so you’ll have the best selection when you order now.
Whether it’s your first time planning a seasonal dental marketing strategy or you just need some fresh ideas, here are several ideas for how you can connect with patients during the fall and winter holidays.
Halloween—Halloween and dentistry go together like kids and candy. You know dental patients of all ages will be indulging in more sugary treats than normal, which akes it a perfect time to remind them of the basics of good oral care.
Use Halloween Postcards in place of your regular dental recall cards for the month of October. They are also perfect for inviting patients to a Halloween Open House. Kids love to show off their costume creativity, so block off an hour or two in the afternoon on Halloween to let them do just that. Have Halloween Supply Bags filled with orange & black or glow-in-the-dark toothbrushes, floss and sugar-free candy to give to everyone who attends. Be sure to offer extra Supply Bags for kids to use as trick-or-treat bags. They’re sure to find their way into the hands of classmates and neighbors who might just become your next new patients.
Thanksgiving—With all the focus on food, football and Black Friday, it’s easy to lose sight of the true meaning of Thanksgiving. It’s the one day a year set aside to reflect and be thankful for all we have. Do your dental patients know how grateful you are for their loyalty? This is the perfect time to tell them.
Our dental Thanksgiving Cards come alive with fiery shades of foil as vibrant as a forest filled with autumn leaves. And their simple, sincere messages of thanks will put patients in a Thanksgiving frame of mind. Your patients won’t be expecting to get a Thanksgiving Card from you, which is why receiving one will be even more meaningful.
Winter Holidays—Whether you wish your patients Merry Christmas, Happy Hanukkah, or Season’s Greetings, the winter holidays are a time for celebration. Our dental Seasonal Cards grab attention with original designs, on-trend colors and upscale details including shining foil and rich, embossed textures.
In addition to sharing good wishes with your patients, sending dental Seasonal Cards is an opportunity to generate referrals. Patients will display these unique, dental-themed designs, giving friends and family the chance to ask who sent them that cool card.
Don’t forget to add a dental Promotional Calendar to your seasonal dental marketing plan. It won’t cost extra to mail, and patients will see it—and your name—every day for a full year. According to a recent study by the Promotional Products Association International and the Calendar Advertising Council, 75 percent of respondents said they keep a printed calendar in the kitchen. And in spite of the popularity of digital calendars and reminders, people still enjoy receiving and using dental Promotional Calendars.
New Year—Whether you send dental New Year’s Cards in place of—or in addition to—Seasonal Cards, they are sure to make a splash. It will be completely unexpected, so that alone makes it stand out. But when you factor in the exclusive, dental-themed designs and special touches, dental New Year’s Cards become a conversation starter, and a potential referral generator.
Make it Easy—We know you’d rather spend time with patients than preparing your seasonal mailing, so we make it easy. With SmartPractice Mailing Services, all you have to do is choose your dental Seasonal Card or Calendar design. Then we do the rest: add your digital signature, fold the cards, stuff the envelopes and drop everything off at the post office for timely delivery.
We hope these seasonal dental marketing tips give you some clarity on how you can keep your schedule full when the holidays arrive. Show patients you appreciate them throughout the holidays with fresh, heartfelt patient communications and promotional giveaways to keep them loyal and inspire referrals—long after the season ends. Again, don’t forget to take advantage of our Seasonal Collection NOW. It will save you time and hassle when the holidays come!